SEO & local searchIdentify search intent before writing
Distinguish learning, comparison and action needs from a query and its context.
Read articleTHE MARKETING NOTEBOOK
Marketing for small businesses.
Guides for small businesses, freelancers and online shops: explain your services, plan content and make sense of results.
Websites & enquiries
Write a service page for a small business ↗
Explain who a service is for, what the work includes and how a first question becomes a useful enquiry.
What are you working on?
133 topics · German & English
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Websites & enquiries
Explain your services and make the route to an enquiry clear.
SEO & local search
Understand search questions and maintain discoverable pages.
Content & social media
Develop topics, copy and images around specific questions.
Email & customer contact
Connect signups, messages and follow-up conversations.
Advertising & measurement
Plan advertising and connect measurement to decisions.
Tools & workflows
Choose tools and organize recurring work.
Keep working on it
All articles ↗SEO & local search
Content & social mediaBuild a content calendar from customer questions
Questions from consultations, sales and support provide a useful starting point for a content calendar. They reveal which information people actually lack before or after making a decision.
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Advertising & measurementSet an advertising objective before planning a budget
Connect an advertising objective to an observable action, a suitability check and a decision at the end of the trial.
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