Websites & enquiriesName navigation items from a customer perspective
Choose menu labels around visitor questions and test the choices with concrete tasks.
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Explain your services and make the route to an enquiry clear.
Websites & enquiries
Websites & enquiriesTurn recurring enquiries into useful answers
Turn repeated customer questions into concrete answers at the relevant decision point.
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Websites & enquiriesPresent before-and-after examples fairly
Make before-and-after comparisons meaningful through matching context and clear limits.
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Websites & enquiriesUse concrete evidence instead of trust slogans
Match claims about experience, qualifications and results to evidence visitors can assess.
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Websites & enquiriesChoose images that explain a service
Select images according to the information they should communicate about a service.
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Websites & enquiriesPrepare website images for smaller screens
Prepare image dimensions and crops for their real display context and inspect the delivered files.
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Websites & enquiriesMake a long service description readable
Organize a long service description around decisions and give each section a clear purpose.
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Websites & enquiriesChoose between booking and an enquiry
Distinguish standardized appointments from projects that need assessment before confirmation.
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Websites & enquiriesExplain the path from enquiry to quotation
Explain the information and decisions between an initial message and a usable quotation.
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Websites & enquiriesKeep a seasonal offer page current
Keep dates, availability and the end of a seasonal offer page aligned.
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Websites & enquiriesPlan a website relaunch without losing content
Prepare content, URL mapping, acceptance checks and recovery before replacing an existing website.
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Websites & enquiriesReview a website through five customer questions
Review a website through its offer, suitability, effort, evidence and next step.
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