Develop topics, copy and images around specific questions.
Content & social mediaA critical comment first needs assessment, not the fastest possible defence. Read the specific claim and distinguish factual questions from personal attacks or matters that require investigation.
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Content & social mediaAn approval process should make publication more reliable without sending every short notice through a lengthy discussion. The important questions are what could go wrong in the particular content and who can recognize it.
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Content & social mediaA writing style is easier to explain through examples than through a list of abstract qualities. Words such as friendly or knowledgeable can mean very different things to different people.
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Content & social mediaA staff interview produces useful material when it reveals specific decisions. Broad questions about passion or favourite projects can easily lead to interchangeable answers.
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Content & social mediaCommunication for a small business event serves different purposes before and after the date. Beforehand, people need enough information to decide and plan. Afterward, they need an understandable account of what happened.
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Content & social mediaAn older post is ready to publish again only after a content review. A subject remaining relevant does not mean every number, picture and link is still accurate.
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Content & social mediaCaptions and image descriptions serve different purposes. Captions make spoken information and important sounds readable. Image descriptions communicate relevant visual information to people who cannot see the image or can see it only partially.
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Content & social mediaA social media metric becomes useful only when attached to a specific question. Reach, clicks and enquiries describe different events and should not be collapsed into a single general success score.
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Content & social mediaA content library should make material easy to find and its permitted use understandable. A large folder of pictures and text files does not accomplish that by itself, even when the files are securely stored.
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Content & social mediaA local collaboration needs a shared reason that makes sense to the audiences involved. Placing two logos together does not explain why people should care about the partnership.
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Content & social mediaNot every part of a business belongs online. Clear publication boundaries help a team find interesting material without overlooking confidential information, private situations or necessary safety precautions.
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