SEO & local searchUse Search Console to investigate a clear question
Investigate a bounded question in Search Console and record filters, dates and limits.
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Understand search questions and maintain discoverable pages.
SEO & local search
SEO & local searchRead impressions and clicks together
Read clicks, impressions and click-through rate within the same scope and query mix.
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SEO & local searchMaintain a sitemap for a small website
Maintain a sitemap as a list of intended public URLs and compare it with the actual site.
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SEO & local searchFind and fix broken links systematically
Record broken links with their source context and choose a repair that preserves their purpose.
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SEO & local searchPlan redirects before moving pages
Map old and new URLs and verify redirects before and after a page move.
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SEO & local searchMerge or separate articles with overlapping topics
Decide how to handle overlapping articles by reader task, distinct information and transition needs.
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SEO & local searchUpdate an existing article with a clear purpose
Refresh an article around concrete changes, missing answers and verifiable information.
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SEO & local searchWrite alt text around an image's purpose
Decide what an image alternative should communicate by examining the image’s function.
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SEO & local searchUse structured data for content visitors can see
Review visible facts, suitable types and technical markup separately before publishing structured data.
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SEO & local searchChoose business directories deliberately
A business directory is useful when people can find the relevant service there and then contact the right business. Creating the largest possible number of listings is not a sufficient objective on its own.
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SEO & local searchKeep business names and contact details consistent
When a website, invoice and business profile display different contact details, customers have to decide which information to believe. A shared master record prevents many avoidable questions.
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SEO & local searchPrioritize SEO tasks for a small website
A small website rarely lacks possible SEO tasks. More often, it lacks an order that connects technical problems, customer questions and limited working time. Begin by asking which pages currently fail to do a specific job.
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